It cannot be overstated that any small business needs to know exactly how to leverage relevant marketing in order to gain clients in today’s world.
We’ve found that the most commonly misunderstood point of failure among new small businesses relates to a misunderstanding of what marketing is and how it must be utilized and measured.
Small business should not view marketing from the same perspective as large public companies like Coca-Cola, Apple, and Nike. A big company needs marketing to serve a variety of purposes, including: pleasing its board of directors, pleasing its stockholders, looking appealing to Wall Street, looking appealing to the media, building brand identity, winning awards for advertising, and then – finally – trying to sell something.
As a small business, ourselves, we understand that the purpose of marketing for a small business is to sell something right now – not “get the word out,” not win awards, and not try to become famous in one’s local community. Every penny spent on marketing should be with the intention of delivering return on investment (ROI) so that you can gain more clients as quickly as you can.
At Mosquito Hunters, we take this a few steps further:
Every marketing channel used by a Mosquito Hunters franchise owner – be it online search, social media, print, shared mailers, radio, TV, etc. – comes with its own dedicated phone number. This means that by tracking which particular phone number was called, we can see how many people actually decided to call in upon seeing one of our ads.
Our operations software allows all users to track client referral sources, so that you may know how your clients found you.
On an ongoing basis, these marketing metrics can be tracked and refined (i.e. identify those channels that are working well and invest more heavily, find those channels that are performing poorly and remove them from your marketing playbook). Stack the deck in your favor by relying on cold-hard marketing facts rather than anecdotal information and “gut feelings” about marketing that may or may not be carrying its own weight.
Don't just take our word for it, hear from our franchisees
We love the TEAM environment of Mosquito Hunters. Everyone within Mosquito Hunters has been very helpful from the beginning and they continue to be as we push through to grow our franchise. There is someone to reach out to every step of the way, with every and any question that arises. We are proud to say we own a Mosquito Hunters Franchise.
Anthony Scheeda
From Franchise Owner Buffalo, NYThe Mosquito Hunters team provides everything you could need when it comes to marketing, analytics, technology — you name it. There is also a national call center that helps with bringing in customers. It is amazing what the top-notch corporate team can do.
Alicia Harkins
From Franchise Owner Long Island, NYWe joined Mosquito Hunters because it was a fantastic financial opportunity that complements our other businesses perfectly. From the outstanding support we receive from the franchise team to the top-notch marketing support, Mosquito Hunters is always there to help us grow and be successful.
Beth Willis
From Franchise Owner Grand Rapids, MII wish I found this business earlier! There is very little stress. All I have to do is to keep good relationships with my customers and they stay with us. Then, each year we're adding new customers and continuing to build our business.
Cindy Hostbjor
From Franchise Owner Lafayette, LAWe wanted something that was low cost to start up and something that provided a great service to the community and recurring revenue. Mosquito Hunters really hit all of those boxes.
Adrian Eaddy
From Franchise Owner Atlanta, GAWhen we launched our goal was to hit 200 customers in year one. We ended up bringing on over 400 customers and had a 90% repeat rate heading into our second year. This model works.
Scott Lantzman
From Franchise Owner Livingston, NJI am very grateful that in a time where the world seemed to stop due to the pandemic, my business took off. Being an essential business gave my family some security during a very scary time.
Mary Guarino
From Franchise Owner Bucks County, PAI grew sick of going to work every day, making money for someone else. I wanted to start making money for myself and my family. What really sold me on Mosquito Hunters was their training. It really helped me transition into owning my own business
